Interesting Articles

• How to Stop Good Customers Leaving (using SAS)
  A Prophet Analytics presentation on Retention Propensity Modelling based on the project outlined in our Credit Card Attrition case study
   
• Top 10 Actions to Improve Customer Profitability in the Insurance Industry
  A Prophet Analytics document.
   

• Making your customer database more profitable: Tip 1 - Deduplicate your Customer Data
  A Prophet Analytics document.
  

• Know Your Customer - Introduction to Anti-Money Laundering/Counter Terrorism Financing, AUSTRAC e-learning
  Under AML/CTF legislation, KYC policy refers to documentation which sets out a business’s approach to ensuring that it can effectively identify, verify and monitor its customers and the financial transactions in which they engage, relative to the risks of money laundering and terrorism financing.
  

• The Retail Evolution in Banking, Linda Lockhart, Retail Banker International / cohenbrown.com
  Recognition of the similarities between retailing and consumer banking, and transfer of knowledge, skills and practices from the former to the latter, commenced some 20 years ago. This article tracks progress to date.
  

• Communicating the Results of Predictive Models to Non-Technical Audiences, Andrew H. Karp, Sierra Information Services
  This paper discusses several ways that the results of predictive models can be effectively communicated to non-technical decision makers.
  
  

• All Customers are not Created Equally, Ginger Conlon, CRM magazine / destinationCRM.com
  Should companies give outstanding service to every customer or should they should reserve the best treatment for the most profitable ones?
  

• Can your Customers be Worth More? : Don Peppers and Martha Rogers Phd, © SAS.com magazine
  Your customer base is the most important asset for your business. So how can you get the most out of it.
  

• Did Analytics Help Kill Bill?, Elizabeth Clampet, Carlson Marketing Group, © 2004 (requires free registration to view)
  Quentin Tarantino's film "Kill Bill: Vol 1" raked in more than US$22 million in the first weekend and about US$70 million since October 2003. The films promotion employed an online strategy to help propel its success. This article discusses the value of analytics in all industry sectors.
  

• Measuring Behavior, Not Clicks, for Better Bottom-Line Results, Barbara DePompa, © 1-to-1 Magazine (requires free registration to view)
  Nearly two thirds of consumers do their research online and then purchase offline, according to Forrester Research. Consequently analytics will play an increasingly crucial role in Internet marketing by helping to transforming the art into a science, and by allowing companies to seek new ways to measure all aspects of online behavior.
  

• Getting Ready for Your Customer Close-up, Don Peppers and Martha Rogers Phd, © 1-to-1 Magazine (requires free registration to view)
  Companies track current earnings, but not long-term value created by their customers. Return on Customer provides a lens for seeing that value more clearly.