Interesting Articles
The following are links to articles related to analytics and marketing:
How to Stop Good Customers Leaving (using
SAS)
A Prophet Analytics presentation on Retention Propensity Modelling
based on the project outlined in our
Credit Card Attrition case study
Top
10 Actions to Improve Customer Profitability in the Insurance
Industry
A Prophet Analytics document.
Making your customer database more
profitable: Tip 1 - Deduplicate your
Customer Data
A Prophet Analytics document.
Know Your Customer - Introduction to Anti-Money
Laundering/Counter Terrorism Financing, AUSTRAC e-learning
Under AML/CTF legislation, KYC policy refers to documentation which
sets out a business’s approach to ensuring that it can effectively
identify, verify and monitor its customers and the financial
transactions in which they engage, relative to the risks of money
laundering and terrorism financing.
The Retail Evolution in Banking, Linda Lockhart, Retail Banker
International / cohenbrown.com
Recognition of the similarities between retailing and consumer
banking, and transfer of knowledge, skills and practices from the
former to the latter, commenced some 20 years ago. This article
tracks progress to date.
Communicating the Results of Predictive Models to Non-Technical
Audiences, Andrew H. Karp, Sierra Information Services
This paper discusses several ways that the results of predictive
models can be effectively communicated to non-technical decision
makers.
All
Customers are not Created Equally, Ginger Conlon, CRM magazine / destinationCRM.com
Should companies give outstanding service to every customer or should
they should reserve the best treatment for the most profitable ones?
Can
your Customers be Worth More? : Don Peppers and Martha Rogers Phd, ©
SAS.com magazine
Your customer base is the most important asset for your business. So
how can you get the most out of it.
Did
Analytics Help Kill Bill?, Elizabeth Clampet, Carlson Marketing Group,
© 2004
(requires free
registration to view) Quentin Tarantino's film "Kill Bill: Vol 1" raked in
more than US$22 million in the first weekend and about US$70 million
since October 2003. The films promotion employed an online strategy to
help propel its success. This article discusses the value of analytics
in all industry sectors.
Measuring
Behavior, Not Clicks, for Better Bottom-Line Results, Barbara DePompa, © 1-to-1 Magazine
(requires free
registration to view) Nearly two thirds of consumers do their research online and then
purchase offline, according to Forrester Research. Consequently
analytics will play an increasingly crucial role in Internet
marketing by helping to transforming the art into a science, and by
allowing companies to seek new ways to measure all aspects of online
behavior.
Getting
Ready for Your Customer Close-up, Don Peppers and Martha Rogers Phd, ©
1-to-1 Magazine
(requires free
registration to view) Companies track current earnings, but not long-term
value created by their customers. Return on Customer provides a lens
for seeing that value more clearly.
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