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About

Based in Sydney, Australia, Prophet Analytics has been steadily growing since its inception in 2002 and now has 10 analytics consultant resources with wide ranging business and technical skills and many years of industry experience in analytics.

Previous work has focused on Data Mining, Propensity Modelling, Customer Segmentation, Marketing Campaign Implementation and Business Analysis in the following industries:

Financial Services
Charities and Non-Profit Organisations
Healthcare
Retail
Property

Below is a brief description of the two main skill sets offered by Prophet Analytics resources:

Predictive Modellers

Predictive Modellers have a statistical or data mining background, and are responsible for designing and building predictive models and performing complex data analysis. All Predictive Modellers have the ability to lead a modelling or complex data analytics project - including planning and monitoring the ongoing progress of the project. Previous work has included:

Customer Behavioural Segmentation - see the 'Credit Card Segmentation' case study
Predictive/Propensity Modelling - see the 'Credit Card Attrition' case study
Strength of Relationship Modelling - see the 'Customer Attitudinal Segmentation' case study
Fraud Detection and Anti Money Laundering
Credit Risk Modelling
Campaign Response Modelling
Product Bundle Analysis
Real-Time Insurance Premium Generation

The Predictive Modeller's technical knowledge includes:

Base SAS and SAS Enterprise Miner
SPSS
Other Data mining tools including Decision Trees, Neural Networks and Nearest Neighbour Techniques
Teradata, SQL Server and MS Access SQL
Microsoft Project
Microsoft Excel

Trigger and Campaign Analysts

Trigger and Campaign Analysts have a data analytics and database background, designing and implementing Event Based Marketing Triggers, Marketing Campaigns and Business Analysis. All Trigger and Campaign Analysts can lead a project from planning to implementation. Previous work has included:

Designing, Implementing and Measuring the Effectiveness and Profitability of Targeted Marketing Campaigns
Ensuring Customer Privacy and Recency rules are applied to Marketing Campaigns
Trigger Automation based on events in customer behaviour
Marketing and Reporting Datamart Creation including data cleansing and an enhancement of marketing attributes
General Business Analysis

The Trigger and Campaign Analyst's technical knowledge includes:

Teradata, SQL Server and MS Access SQL

Microsoft Project

Microsoft Excel

See case studies for results Prophet Analytics has achieved in the past.